Blue Horseshoe Stocks: Retail Focus

Retail Focus

Macy’s, Inc. M – With the holiday season fast approaching, we’ll be on the lookout for retail plays with good upside potential, and Macy’s could be a good fit in that regard.

You can take a look at the chart below and see that the stock has just begun to show signs of a rebound after getting absolutely hammered earlier this month. Indicators suggest that the stock is rather oversold.

We’re going to radar a set of longer-term contracts, the M 11/17 $23 Calls, which should see a nice move if the stock can indeed regain the ground it’s lost over the past few weeks. There’s also a gap on the chart to the $28 area, the filling of which would propel those contracts to huge gains.


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JC Penney Co. Inc. JCP – Another retailer we’ve talked about many times in the past, particularly leading up to and during the holidays, is JCP.

Similar to the above mentioned play, the stock took a punishing hit to its PPS over the past few weeks, and has shown the beginnings of a rebound. It has an even larger gap on the chart, and a chance to fill it even quicker.

The stock itself could end up being a good recovery play, but we’ll also want to put a couple sets of options contracts on watch as well, with the JCP 11/17 $4 and 4.50 Calls.


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More Retail Ideas – Also in the retail sector, and each with premarket earnings beats, are American Eagle Outfitters, Inc. AEO and Express, Inc. EXPR. We’re going to radar the AEO Weekly $12 & 12.50 Calls, and the EXPR 09/15 $6 & $7 Calls.


Zion Oil & Gas, Inc. ZN

We also wanted to quickly update readers on the performance of ZN, after it was a topic of discussion in yesterday’s premarket report. While the stock didn’t break out by any means, it did trade from a low of 2.95 to a high of 3.42 for a modest 16% intraday move.

It did, however, manage to close just two cents below its high of day, so we’ll have it on continued watch this midweek, looking for the recording of higher highs and higher lows.


Extended Watchlist:
BLKG, RMRK, IMUC, NVAX, SCYX, DXTR,

Blue Horseshoe Stocks: Updates, Bottom-Plays & More


Aeterna Zentaris, Inc. AEZS

We flagged AEZS on Wednesday’s morning, and saw rip its way to nearly a 90% gain. Then yesterday morning, we took note of the heavy volume and kept the stock on our radar.

It didn’t quite match the degree of the previous session’s move, but still followed it up with a solid performance, running from 2.55 to 3.29 on the day. That’s an intraday spike of 29% and a two-day upswing of 122% over our observed low of 1.48,  while volume was massive once again. We’ll be looking for AEZS to possibly continue its multi-day run, and would want to see maintain support at or above Wednesday’s closing price of 2.34 on any pullbacks, in order to remain interested.


ImmunoCellular Therapeutics, Ltd. IMUC

We want to radar IMUC as a bottom-watch play this morning. We noticed the stock had fallen to a new annual low yesterday, following the pricing of a public offering earlier this week, that is expected to be executed today.

We’re always on the lookout for battered stocks that could become rebound play candidates, and we’re always looking for charts with gaps to the upside and IMUC currently checks both of those boxes.


Extended Watchlist:
PPHM, OTTV, TVIA, OPGN, TXMD, FTR, MBRX, PLUG

Blue Horseshoe Stocks: MSDI Recap, PEP Options & More

Monster Digital, Inc. MSDI

We re-tagged MSDI for observation in yesterday morning’s premarket watchlist, and the stock ended up making a pretty good jump right out of the starting gate on a surge of huge volume to new new highs. This is a play that we first mentioned a few weeks back on June 19th, when it was trading in the .40-.50 range.

Yesterday it initially ran from 1.53 to its new high of 2.35 for an intraday swing of 54% though it didn’t manage to hold much of its advance into the close. Still, when all was said and done, MSDI ended up being the NASDAQ’s top gainer of the day, traded nearly sixty times its monthly average volume, and extended our total observed range since our first alert to a very respectable 408%



Pepsico, Inc. PEP – Options Ideas

Pepsi has been on a bit of a downturn of late, and despite its bearish moves of the past couple of weeks, we took notice of the fact that it has come down to rest around its 50-day moving average. The last time the stock spent any appreciable amount of time trading below that average, was more than four months ago.

Compound that with a chance for a boost from its scheduled quarterly earnings call next week (07/11), and it makes us interested to track some PEP options on the chance that the stock makes a rebound as we suspect it might.

We’ll take a look at the PEP Weekly $115 Calls for potential day/swing trades this week, and keep tabs on the PEP 07/14 $116 and $117 Calls in the event of a run into and/or following earnings this coming Tuesday.


Extended Watchlist:
PGLC, IMUC, FRO, KTOV, UHLN, IMTV