Aureus Inc. (OTCMKTS:ARSN)
Today, we are revisiting Aureus, Inc., which last appeared in one of our daily reports just a few months ago, back in August. After a couple of press updates from the company over that time frame, we wanted to circle back to relay the most current information available to our readers.
For those who may not be familiar with Aureus’ story, the company owns the rights and properties of Yeungling Ice Cream Corp., a brand that owes its roots to America’s alcohol prohibition era.
When Prohibition was instituted in 1920, the president of Yeungling & Sons Brewing Co. decided to diversify into the ice cream/dairy business. Upon the repeal of Prohibition in 1933, the separately owned and operated ice cream company continued to do business independently of the brewery for another 52 years up until its shutdown in 1985. More recently, in 2014, Yeungling Ice Cream resumed operations, and this year, celebrated 100 years since the founding of the brand! Flashing forward to this year, Aureus has plans for expanding the brand, and we will be waiting patiently for further developments in that area.
Aureus is also currently in the process of establishing dozens of small retail locations spread across the Atlanta, Georgia area which are known as Micro Marts, or, Micro Markets. Toward the end of last month, Aureus announced that it had received the necessary equipment to begin the establishment of the first 10 Micro Markets in Atlanta. According to the company, the concept of Micro Markets as a whole has been on the rise for quite some time. Locations in the US grew more than 500% from 2,642 in 2012 to 17,806 in 2016. (>>View PR on OTC Markets)
We will be watching as Aureus executes its plans in Atlanta, and will be certain to relay any pertinent updates from the company on this subject as they become available. In the meantime, we’ll finish off by taking a look at where ARSN stands from a technical perspective.
We have prepared a short video presentation outlining the current state of the ARSN Chart that you may view below:
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